If I say "online recipe" almost everyone has the exact same immediate reaction. JustMy.Recipes solves the problems that we've all had with online recipes.
There's the inevitable back story about the author's great-great-grandmother from Kentucky carefully passing down this recipe through the generations and how much sentimental value it holds for the author. Then there are the ads. Oh, the ads! There are video ads, popup ads, embedded ads, text ads. It's a literal battle to fight off all the ads to get to the actual recipe!
Chances are you were left Googling for the recipe based on some vague recollection about the author's great-great-grandmother. Why should it be so hard to come back to your trusty recipes? There has to be a better way!
You could struggle through an endless stream of online recipes as you're inundated with a tsunami of ads. Wading through the sea of ads and back story and a dozen photos of the same dish. Or you could take a minimalist approach.